As a couple of kinsfolk have asked what the exact policy for the uniform is:
The Kinship uniform is only compulsory for instances/raids because it sets us apart from other members of the raid (and the red/crimson is very distinctive and it identifies us as the Red Company).
For RP, it's optional. Outside of kin events, players can wear what they wish, and we're happy to assist them with dyes etc.
Because a couple of us are fans of the cosmetic system, we're happy to help players with cosmetic items/ research on where to find certain cosmetic pieces etc. )
( And we have dyes of absolutely every colour available for use by kinsfolk )